Technology explained simply
Anyone that has purchased a new product is grateful for a clear and understandable instruction manual, especially for a complicated assembly or operation. The Bielefeld-based company DOCX GmbH has specialized in explaining technology in a customer friendly way. The Club Report spoke with company co-founder Anne-Kathrin Goldstein.
Mrs. Goldstein, if you look back on 25 years of DOCX, what makes you proud?
I would like to answer this with a quotation from Wilhelm von Humboldt: "Basically it is the connections with people that give life its value." In our work, we are in close contact with our customers so that we can describe their products in a way that is appropriate for their target groups. I am particularly pleased that we have been working successfully.
What does this look like in practice?
Our customers come from a wide range of industries, and our documentation is correspondingly varied - from block heating plants to extractor hoods, medical equipment, door and drive technology to bathroom and sanitary equipment, to name just a few examples. Our first task is to get to know and understand our customers' products. In the next step, we prepare the data and information on the product, naturally taking into account the legal requirements and standards. We take the user's point of view into account, because the target group is of central importance in this process. As a full-service provider, we take care of the concept, layout, text, photos, illustrations, translations, publication and administration of manuals in the DOCX editorial system. In this way we offer our customers immense support.
What does technical documentation has to do with marketing?
A lot, because after the purchase, the manual is often the first contact the customer has with the product. If this experience is good, for example if the assembly is successful, the user gains trust in the manufacturer. Technical documentation is therefore a critical interface between the customer and the company. I would like more companies to view the creation of technical documentation not as an annoying duty, but as an opportunity to improve their image and retain customers in the long term.
What happens next with DOCX?
We are in the gratifying position of being on an expansion course. One challenge is to find junior staff for our technical editorial department.